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Singha Beer is the exclusive beer sponsor of the 2008 Friday Night Fights NYC Series |
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Production |
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| Ingredients: |
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The
finest beer is produced from top
quality ingredients. Singha beer
is famed for its distinctively rich
taste and strong hop character.
The hops come from the finest hop-growing
regions in the world.
The golden barley is imported from
the fields of Germany, France, United
Kingdom, Netherlands and Australia.
Each consignment is carefully checked
to ensure the highest quality. Only
then, they are ready for brewing.
One of the most important elements
of brewing is water. Before a brewery
is built on a specific location, water
sources are thoroughly checked to
make certain of its correct composition
and meets brewing standards. The clear
water used by Boon Rawd Brewery is
pumped from wells deep underground.
It is activated carbon filtered, sand
filtered and treated to meet Singha
standards of brewing water. |
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| Brewing: |
Boon Rawd Brewery follows
the German brewing process to produce
the beer. First the water and crushed
malt (Barley that has been allowed
to germinate) are mixed together in
the heated kettle in order to convert
malt starches into sugar.
Solid grains (spent grains) are then
removed leaving only the liquid, after
complete conversion of the starch,
which is then boiled. During this
stage, hops are added. The finished
liquid is a malt sugar solution called
"wort". After the protein
solids have been removed and the solution
has been cooled, yeast is added. It
is then transferred to the fermentation
tank to begin the fermenting process.
The liquid begins its fermenting process
in large stainless steel tanks with
special temperature-control. During
this stage, the yeast converts sugar
into alcohol and carbon dioxide.
The liquid at this stage is called
"young beer". To reach its
perfection, it is kept to mature in
cool pressurized tanks. Once maturity
is reached, yeast and the remaining
proteins are filtered out through
a highly-efficient filtration process
to ensure maximum quality. It is now
called "bright beer".
The final product is a lager beer
that is now ready to be bottled. |
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| Packaging and Distribution: |
The
beer is bottled, capped and labeled
through automatic high-speed bottling
machines. Inspectors have been checking
the beer throughout the entire process,
testing it in the brewery's laboratory.
The bottled beer
now passes through the final inspection
to ensure they are filled to required
level with no impurities. The beer
is now ready for distribution.
The beer is taken
by the brewery's network of distributors
to restaurants, bars and outlets
throughout the country to be enjoyed
by millions of consumers. |
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| ~ Back to Singha ~ |
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